Fusion

Fusion Car Audio started off with their only line of products being their "competition" range. Before long they reacted to the market and created a new "budget" range and some mid-range products.

Based in New Zealand, where they engineer and design all their products, they have built up a very respectable reputation for providing serious bang per buck. They attacked the UK market back in 2000 when they gave Max Power and Fast Car 50,000 blow up green aliens to give away in their mags. These blow up aliens became one of the most sought after car accessories for modified enthusiasts. They are still even floating around now!

Fusion took the bold step of using Jona Lomu to endorse their products for a huge advertising push, again using Fast Car and Max Power. This worked very well and catapulted Fusion to a position where they were regarded as one of the main brands for Car Audio available in the UK.

Current key Fusion car audio products include the Fusion Subwoofer, Fusion amp and even a Fusion stereo which has one of the best iPod integration interfaces known to car audio.